Lightning fast ecommerce with Magento PWA


It is now well known that speed is a crucial parameter when we work with ecommerce. Speed ​​has a significant influence on your ranking at Google, just as the customers in your webshop place high demands on speed.

Let’s start with a few facts:

  • If it takes more than three seconds to load the first page of your webshop, 57% of users will disappear
  • 80% of the above will never come back to your webshop
  • Half of this group will tell friends and family about the bad experience

In addition, surveys show that for every second your load time increases, you will get 7% fewer conversions, 11% fewer page views, and a 16% dive in customer satisfaction.

So the above clearly shows that the speed of your webshop is not only an important but a crucial parameter.

We experience in our dialogues in the Magento market that many have challenges with speed – especially on Magento 2 installations. One of the solutions to this challenge is to look towards Progressive Web Apps (PWA). PWA gives you the ability to create an app-like shopping experience in the browser that meets all the demands of the modern consumer regarding speed and mobile-first approach. Your users will have the ability to navigate as in a native app, but will not have to spend time downloading it, and you will not have to spend money on developing a native app. Win-win!

Here is a selection of the benefits of using Magento PWA:

  • PWA creates a sublime user experience as it is super fast
  • PWA works great in places with poor data connectivity
  • PWA supports push notifications
  • PWA can be used offline
  • PWA does not need to be in the app store, and therefore does not require approval

Are you right now on a Magento 1, it’s time to upgrade, as the platform had End-of-Life in 2020. When you need to upgrade, it makes sense to squint at Magento PWA if you want to create a sublime and lightning fast ecommerce experience for your customers.

If you have a Magento 2 shop that lags a bit behind in speed, it will also in all probability be the best solution for you to look towards PWA.

No matter what situation you are in, we are ready with advice and guidance on how to create the best possible business with your Magento solution.

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